Ásbrú fitness and health village

There are tremendous opportunities tied to the development of health and relaxation in the Reykjanes area. The majority of tourists who come to Iceland travel through Keflavik Airport and visit the Blue Lagoon during their stay in Iceland. There are boundless untapped opportunities in offering these tourists more service in that market niche.

There are great opportunities in selling the health factors that are synonymous with the Icelandic people. According to the latest figures Icelanders do not only enjoy the longest life expectancy, Iceland also has the highest healthy life expectancy.

The facilities at Ásbrú and the courses offered at Keilir School of Health and Education strengthen further the concept of the health and fitness village. An international centre for health and relaxation will rise at Ásbrú which will attract specially educated staff and will be known internationally in several specifically chosen fields.

A Reykjanes Health Association has recently been founded based on the opportunities that reside in Reykjanes in the field of health and relaxation. The goals of the newly founded association are to market Iceland as the land of strength, fortitude, beauty and health. Health related tourist services will lead to increased diversity in the Reykjanes economy, create new jobs and increase foreign currency income.

In May 2009, Icelandic entrepreneur Jonina Benediktsdottir opened a 50 room Detox health center in Asbru.